media-handling-training

Have you ever talked to the press? Have you ever given an interview? Have you ever written a release statement? Have you ever been part of a press conference?

Crisis and incidents can occur at any time in the shipping industry; hence you need to be prepared on how to handle the media when they come knocking on your door. Every Company should have a media handling strategy in place.

This course aims to provide all participants with the proper tools on how to face the press, newspaper, tv, radio, social media, when a crisis arise.

Duration and price

Online course

Duration: 1 day

Price: EUR 330 (plus VAT, if applicable)

Physical classroom at Greece's facilities

Duration: 1 day

Price: EUR 360 (plus VAT, if applicable)

Course objectives

- To provide participants with basic knowledge of the various media.

- to understand the basic steps of a crisis and prepare the company response

- to provide information on how to prepare a social presence in the media.

Content summary

- Introduction to the media. Communication (one-to-many, many-to-many)

- Social media, TV, Radio, Internet. Pres (electronic, conventional). Journalists

- Social media handling

- Company crisis in the media, what the media expects during the crisis. How to handle a media crisis (identification, steps of response)

- Preparation for an interview (in soft and tough subjects)

- Preparation of a press release

- Case studies with media handling in a shipping crisis.

Target audience

A wide audience of shipping professionals, managers and executives having responsibilities of external communication, or response to the various media.